Jude YoogenKuala Lumpur, Malaysia

I turn ambiguous problems into shipped, measurable outcomes.

Business Analyst at CARSOME, working between business and product. Three years delivering enterprise platforms: RM 100M+ tracked, 16 companies onboarded, 500+ users live.

What I do
Requirements and delivery

Vague briefs into requirements engineering teams can actually build from.

Data and validation

SQL, reconciliation, source-to-target checks. What ships matches the numbers.

Product thinking

Business case before build. Every feature tied to a cost or an outcome.

Stakeholder alignment

Thirteen-plus workshops. Catching disagreement before it ships.

Where I've delivered
CARSOME

Cost recovery, pricing and AI initiatives, from business need to build-ready requirements.

PETRONAS Digital

Enterprise platforms in a regulated environment, from discovery and testing through launch and adoption.

By the numbers
RM 100M+
Material value tracked
16 / 16
Companies onboarded
99.5%
Post-launch reliability
In their words

"I could hand him a messy, ambiguous problem and trust it would come back solved, not just documented."

Agile Delivery Manager, PETRONAS DigitalMore recommendations
Contact

Always happy to swap notes.